Somebody turn it off!

I really can’t help it. I’m driving down the highway on vacation with my family to take a break from the design world for a while. Then I pass a truck with a really bad logo on it...(trucking and transportation companies seem to have really bad ones)...immediately, I am redesigning it in my head...thinking about what could be done conceptually to make the logo better. What if you took the letter “t” and put it at a forty-five degree angle and...? Before I’ve finished I see a billboard. Are they really using Mistral on an outdoor board? What if you changed the font, made the background darker and reversed out the type so it would be more legible? Or maybe just eliminate the subhead and...what’s that bumper sticker on the car in front of me that I can’t even read? Let’s get closer so I can figure it out. Now my wife asks me why I am 2 feet from the guy in front of me while we’re going over 70 miles an hour. Stop to get gas. How much did the firm that designed the BP logo get paid? They got on the “green” bandwagon early. What’s that logo on the guy’s shirt across the parking lot? The point-of-purchase piece on top of the pump - is that silkscreened or digital printing? Didn’t they know red fades in the sun? Somebody turn it off! At last we reach the beach and my mind can rest. After all, you can’t improve on God’s creation. Wait a minute. Look at the cover of that book laying on the beach chair over there. Is that a Schaub illustration? What font is that?

God bless.