Jessica's blog

The design process has many important steps from beginning to end. To me, the part most critical to the success of the project as a whole is the very last one: file prep.

As a designer here at Disciple Design, one of my responsibilities is getting the finished file formatted and to the printer. Without careful and meticulous attention to detail on my part, this step can make the difference between a successful end-product and one that is not as great as I or the client intended.

There are a few simple rules that must be followed in order to make the finished piece successful. Whether it is a brochure, catalog, billboard, business papers, or any similar project – the requirements are the same each and every time. » Read more

Maybe it’s just because my Mother is an English teacher, but one of my pet-peeves is misspelled words. It’s not uncommon for me to see them on a daily basis – in newspapers, books, Web sites, etc. – but it is especially upsetting to me when I see these errors in advertising.

Misspellings in ads make me second-guess whoever or whatever is being advertised. Does the represented company not care enough about its public presence to spell-check its materials? Does that company’s ad/design agency not have a system in place to double-check – or even triple-check – advertisements for their clients?

I know nobody is perfect – mistakes certainly happen – but in today’s age of technology, spell-check is something that everybody has access to. Even if every Word-processing program doesn’t have it, there are hundreds of Web sites that provide the same service.» Read more