We were approached by Compassion International to help them unite their brand across international lines. Each country seemed to use different fonts, colors and photographic styles to promote child sponsorship. So we came up with a robust system of fonts, colors, iconography and photo/video styles and guidelines to help Compassion have a more consistent message and identity no matter the country or region creating the materials. This included not only the brand guide, but a series of promotions and a rework of their internal online media library and how it was designed, accessed and organized.

We were approached by Compassion International to help them unite their brand across international lines. Each country seemed to use different fonts, colors and photographic styles to promote child sponsorship. So we came up with a robust system of fonts, colors, iconography and photo/video styles and guidelines to help Compassion have a more consistent message and identity no matter the country or region creating the materials. This included not only the brand guide, but a series of promotions and a rework of their internal online media library and how it was designed, accessed and organized.