Cook Communication Ministries came to us for a new look and feel for their brand, and we not only redesigned their logo but suggested a renaming back to the simplicity of the name David C. Cook. There was great equity (it was at that time a hundred year old company) but allowed for a more modern and clean look for branding and application of the brand across their varied publishing world. Along with a strategy to bring in the best authors and commit to newly developed curriculum, the company was able to bring about a complete turn around and become a leader again in the Christian publishing world. Disciple acted as their in-house design firm until they could hire a staff and begin to implement the branding guides we had set up to ensure continuity.