Dealing with an over 100 year old brand can be tricky. In this case, S. Y. Wilson had started out as a general store and had more recently evolved into a beloved antique store, an anchor in a small community. When our client bought the building to convert the space to an outdoor/western lifestyle store, the main concern was to preserve the heritage of space so that the community would embrace the new concept. So the decision was made to keep the name and design a mark that reflected the history of that name and it’s place in the community. The result was a hand-lettered, historically authentic brand that endeared the new concept to the community and gave the store their own distinct brand they could develop and market in the store.