David C. Cook
Cook Communications was an internationally-known Christian publisher suffering from an image of being a provider of somewhat outdated Sunday school materials and books. In fact, they had already begun to revitalize their materials and needed to let the market know what they were up to. Disciple worked with them to do a complete rebranding, starting with renaming the company for its original founder, David C. Cook. A new logo, business papers, trade show booth, catalogs, ads and marketing materials were developed over the course of several months to re-introduce them to their audience. The response was almost immediate, with customers who they previously could not get an audience with calling to request catalogs and set up meetings. Disciple continues to work with David C. Cook on new product introductions, book cover designs and ad campaigns.