Glimpso, LLC is a backpack manufacturer who had been making private label backpacks for major retailers. They came to Disciple seeking help to create their own brand for the retail market. We first researched the competition to look for a niche we could own. Outdoor, preppy and upscale looks were everywhere. We found our unique spot with an "international" look and feel. After researching the names with youth groups across the country, we came up with ful, designed a very simple logo that reflected our international focus, and created a unique personality for the brand that celebrated the freedom and independence of youth. The campaign was an immediate hit with buyers and the target audience alike.