Humdingers had opened a surprisingly successful new fast casual restaurant in Memphis, but the look of the place did not match the quality of the food. With the opening of a second restaurant in the city, they wanted to create a new standard for the experience and atmosphere that not only matched the level of the food but would become the standard for developing multiple restaurants in other markets. Disciple decided to build the new theme around the South African heritage of their signature Piri-Piri sauce. A new set of brand standards were created, guiding our decisions in the selection of wall colors, counter and floor surfaces, paintings, lighting and signage. The result is a fresh new look that is completely authentic, unique to the brand and can be easily replicated as the owners expand into other markets. Response to the new look has been fantastic both from existing customers and new ones as well.