Noggs Sport Glasses

Our client wanted to take what they had learned becoming a leading business-to-business brand and get into the consumer sunglass market, so they contacted us to help them create it from scratch. After coming up with a proprietary name (which wasn't easy in this category), we designed a simple, consumer-friendly logo and an upbeat brand personality that we then applied to point-of-purchase displays, collateral material, web site and even the glasses themselves. Noggs will be a mid-level priced brand that will be sold in outdoors and sporting good stores.

Spec Sheet

Disciple Design