Disciple had the opportunity to work with Coaching for Literacy and Vanderbilt University on a unique project. A documentary film of the “Assistant Coach” experience that is one of the main fundraising tools for the non-profit CFL. The experience involves going behind the scenes of a basketball or football game, meeting the coaches, touring the locker room, sitting right behind the bench for the game, and attending the post game press conference. The funds raised from these events go to literacy programs in the cities the universities are located in. The film about the Vanderbilt experience is due out in early April.
The judging for LogoLounge 9 is complete, and Disciple Design’s logo for Lotos Health has been selected to be incuded in the newest volume. LogoLounge is made up of a community of professional designers that submit logos all throughout the year for consideration. Judges for this year were Kendrick Kidd of Shepherd Agency, Ian Paget of Logo Geek, Matt McCracken of Doublenaut, Sebastian Padilla of Anagrama, Tracy Sabin of Sabingrafik, Christopher Simmons of MINE, Matt Stevens of Design Office of Matt Stevens, and Alina Wheeler of Designing Brand Identity. This marks the 5th time a Disciple logo (or logos) has been selected for inclusion. This year was incredibly competitive with over 22,000 entries. The winning design features a mark made up of a lotus plant who’s outer petals take the shape of two hands cupping the plant. It is a simple and memorable mark that communicates the concept of wellness and health. The book is to be published and available for sale later this year.
A broadcast campaign created by Disciple Design captured the “Best of Show” for television spots at the most recent Addy Awards. The campaign was created for Briarcrest Christian School in Eads, Tennessee. The cleverly simple spots feature students using a whiteboard to solve various problems–from science equations to diagrams of sports plays–and emphasizes the importance of not just knowing the answer but knowing the logic and reasoning that brings you to that answer. It is the latest installment in the overall branding of the school that emphasizes “balance” of mind, body and spirit. The spots were filmed in a local studio with the help of Edison Creative of Omaha, Nebraska. They will now go on to compete at the regional level of the Addy awards. Disciple also won Addys for Germantown Community Theatre.
Disciple Design’s secondary logo, featuring a stylized head of Jesus, was selected for inclusion in the newest LogoLounge book to be published later this year. The competition had over 20,000 entries. LogoLounge is an online community of designers who submit work throughout the year for consideration and also for inspiration. Annually a distinguished panel of judges selects the best of the work for inclusion in the reference book, representing the best of branding for the year.
LogoLounge 8 should be available for sale in early fall.