NORTHPOINT CHRISTIAN SCHOOL
When Southern Baptist Educational Center came to us to help them rebrand the school after changing their name to Northpoint Christian School, we called on our experience with the education sector and our experience with changing names to help them navigate through this process. One of the challenges was to make sure the alumni and community were assured that the school was not abandoning their heritage of faith by abandoning the “Southern Baptist” label, but in fact opening up to be a more inclusive faith-based school. Starting by using a “shield of faith” as the foundational element of the new logo, Disciple reinforced the school’s heritage of Christian education throughout all of the branding materials. Most importantly, we produced an animated video to explain the reasons for the change and to assure the alumni and community the deep commitment to Christian education at the school would not only continue but be strengthened.