How do you brand and market a New York style bagel restaurant in the heart of the South? By combining the best of both cultures, Disciple was able to position The Bagel as a delightful, friendly alternative to the typical Southern breakfast staples. Giving the brand a feel of an NYC bagel shop with a hand-lettered mark that makes the shape of a bagel, we were able to carry out our unique Jewish/Southern combo of a brand throughout all of the communication that touched our audience. Giving them not only a great breakfast, but a smile as well.

How do you brand and market a New York style bagel restaurant in the heart of the South? By combining the best of both cultures, Disciple was able to position The Bagel as a delightful, friendly alternative to the typical Southern breakfast staples. Giving the brand a feel of an NYC bagel shop with a hand-lettered mark that makes the shape of a bagel, we were able to carry out our unique Jewish/Southern combo of a brand throughout all of the communication that touched our audience. Giving them not only a great breakfast, but a smile as well.